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Getting Your Employees Invested In Your Business Strategy

Often, we share all the things that we, as business owners or leaders, care about when reporting on company goals or tactics.
We see employee’s eyes glaze over and tell ourselves that they don’t really care that much about the business strategy.
The issue is not that they don’t care, it is that they don’t see the connection or the “What’s In It for Me” (WIIFM).

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Misinformation

Jude was in a very good mood today; his 40th birthday. From the moment he got out of bed, he could tell that it was going to be a good day all the way, especially at work. He wasn’t going to let any single thing get to him, not even the most annoying Mr. Sola, the General Manager, Sales. Jude’s worst days at his workplace were when he had to deliver a task for Mr. Sola. Jude Odia-Phillips is the senior manager, brand communications at a reputable Food and Beverage company.