communication

SIX STRATEGIES FOR EFFECTIVE CUSTOMER COMMUNICATION

What is customer communication?

Let us first establish that customer communication is the foundation of business success before delving into what it is.

Customer communication refers to the interactions of an organization with its customers. A brand identifies touchpoints and develops relationships with them(customers), using multiple channels such as phone, email, and live chat.

Do not mistake customer communication with customer communications, though.

The former relates to information sharing and the creation of relationships with people. While the latter are the channels through which we send data (e.g., phone, email, etc.)

The significance of customer communication

The significance may vary, but they all lead to three factors. Customer communication assists brands in increasing earnings, improving brand image, and positioning the company ahead of competition.

It is therefore best to begin by determining, who in your organization oversees customer communication. Is it the sales department or customer service representatives? Subsequently are these six essential strategies for effective customer communication into action.

1. Establish an omnichannel communication system.

The goal of omnichannel communication, is to provide customers with a consistent experience across several platforms. So, whether the client reaches you by email or social media, they will have the same positive experience.

2. Use chatbots to automate customer communication.

Waiting is the most aggravating thing for customers. As many as 75% of organizations report losing consumers because of long lines.

Bonus: Thankfully chatbots don’t get tired, so customers may obtain assistance at any time of day or night.

Chatbots are effective at resolving concerns for 87% of clients. That’s a significant amount of traffic redirected by your representatives! As a result, they can concentrate on tackling more difficult problems that chatbots cannot.

3. Improve customer onboarding and first-time communication

When your onboarding content is inviting and educational, about 88% of clients are more likely to remain loyal to your brand. Give your initial interaction a personal touch. Begin with a personalized welcome message, and then show the customer how to configure your product. When everything is in place, put on an interactive show of your features.

4. Measure customer satisfaction on a regular basis.

There are a few tried-and-true methods for assessing the quality of your customer support. Net Promoter Score, Customer Satisfaction Score, and Customer Effort Score are a few examples. But first, begin gathering client feedback. Request immediate feedback from your customers after each encounter.

5. Inform customers

Give your customers access to a knowledge base and a blog where you may offer industry insights. Educating your clients will assist you in establishing authority in your field and will benefit your SEO efforts.

6. Make the switch to proactive communication.

Proactive customer service is all about reaching out to customers and engaging them directly with your company. It offers value to a customer’s experience by forecasting potential problems, promptly assisting clients, and receiving timely feedback.

Companies that provide proactive customer service are seen favorably by approximately 68% of customers. As a result, even if you fail, they are more willing to forgive and forget.

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