An employee is said to have been discriminated against if they are treated significantly differently from other employees for reasons that are not specified in their employment agreement or that are in fact illegal.

Among the reasons for discrimination against workers in this nation include sex, age, ethnicity, religion, union membership, and political views. Positive discrimination, such as affirmative action, may be morally acceptable, although discrimination is typically difficult to defend or justify.

Despite the fact that Nigeria has adopted the ILO Equal Remuneration Convention of 1951 and the Discrimination (Employment and Occupation) Convention of 1958, it is clear that discrimination is not well protected in Nigeria. Anti-discrimination laws are not common.

Anti-discrimination legislation

The Nigerian constitution forbids discrimination based on origin, gender, religion, status, ethnic or linguistic association or ties. It is the responsibility of the state to promote national integration by providing adequate facilities, equal opportunities, and rights to all citizens without regard to race or ethnicity. Citizens of Nigeria must not be subjected to any disability or deprivation on the basis of discrimination.

There is no specific legal provision regarding discriminatory hiring practices. However, according to the Constitution, it is the duty of the state to provide equal opportunity for all citizens to secure adequate means of livelihood as well as adequate opportunity to secure suitable employment, without discrimination.

Additionally, the Labour Act expressly prohibits employers from discriminating against employees based on their union membership. The Labour Act expressly prohibits discrimination against pregnant women.



What is customer communication?

Let us first establish that customer communication is the foundation of business success before delving into what it is.

Customer communication refers to the interactions of an organization with its customers. A brand identifies touchpoints and develops relationships with them(customers), using multiple channels such as phone, email, and live chat.

Do not mistake customer communication with customer communications, though.

The former relates to information sharing and the creation of relationships with people. While the latter are the channels through which we send data (e.g., phone, email, etc.)

The significance of customer communication

The significance may vary, but they all lead to three factors. Customer communication assists brands in increasing earnings, improving brand image, and positioning the company ahead of competition.

It is therefore best to begin by determining, who in your organization oversees customer communication. Is it the sales department or customer service representatives? Subsequently are these six essential strategies for effective customer communication into action.

1. Establish an omnichannel communication system.

The goal of omnichannel communication, is to provide customers with a consistent experience across several platforms. So, whether the client reaches you by email or social media, they will have the same positive experience.

2. Use chatbots to automate customer communication.

Waiting is the most aggravating thing for customers. As many as 75% of organizations report losing consumers because of long lines.

Bonus: Thankfully chatbots don’t get tired, so customers may obtain assistance at any time of day or night.

Chatbots are effective at resolving concerns for 87% of clients. That’s a significant amount of traffic redirected by your representatives! As a result, they can concentrate on tackling more difficult problems that chatbots cannot.

3. Improve customer onboarding and first-time communication

When your onboarding content is inviting and educational, about 88% of clients are more likely to remain loyal to your brand. Give your initial interaction a personal touch. Begin with a personalized welcome message, and then show the customer how to configure your product. When everything is in place, put on an interactive show of your features.

4. Measure customer satisfaction on a regular basis.

There are a few tried-and-true methods for assessing the quality of your customer support. Net Promoter Score, Customer Satisfaction Score, and Customer Effort Score are a few examples. But first, begin gathering client feedback. Request immediate feedback from your customers after each encounter.

5. Inform customers

Give your customers access to a knowledge base and a blog where you may offer industry insights. Educating your clients will assist you in establishing authority in your field and will benefit your SEO efforts.

6. Make the switch to proactive communication.

Proactive customer service is all about reaching out to customers and engaging them directly with your company. It offers value to a customer’s experience by forecasting potential problems, promptly assisting clients, and receiving timely feedback.

Companies that provide proactive customer service are seen favorably by approximately 68% of customers. As a result, even if you fail, they are more willing to forgive and forget.

Ten Qualities Your Resume Needs, To Attract Recruiters and Employers’ Attention.

10 Qualities Your Resume Needs, To Attract Recruiters and Employers’ Attention.

Your resume must grab the reader’s attention immediately, if you want to have any chance of moving on to the interview stage. Recruiters and hiring managers usually have limited time to examine resumes, before deciding on candidates to be interviewed.

This evaluation occurs after receiving literally hundreds of applications for a single position.

As such, your resume must convey the following details in the clearest (but legible) manner possible, if you want to make an immediate impression.

1. Roles and responsibilities.

Bearing in mind that resumes need to be customized in line with job applications, it is crucial that the job titles and responsibilities listed in your resume are related (if not an exact match) to the position being offered. So, in describing your prior positions, it’s crucial that your resume has more information than just a rundown of your duties.

2. Experience

Suitable experience will be looked for on your resume. Whether you spent six months in one position or four years in another, make sure your experience sounds consistent and applicable to the position on offer. Be specific about your involvement to any high-profile project and what value you added.

3. Skills

Make sure to list all the important skills you have acquired in past employments. Your abilities will supplement your experience and eventually justify for employment.

4. Results and Accomplishment

Hiring managers and company owners are motivated by results, so if you exceeded your sales goal as a manager, for instance, be sure to clarify your goals in terms of numbers or percentages and explain how you did it.

5. Education

Be sure to draw attention to any pertinent academic credentials, especially if they were mentioned as desirable or required in the selection criteria.

6. Formatting

Once you’ve got the data correct, your resume needs to look, feel, and read good if you want a hiring manager or recruiter to pay attention to it straight away. Make sure to focus on the following information to do this.

7. Simple to Read

Ensure your CV is organized clearly and consistently, using only one type of font—this is crucial (bold can be used to highlight). Instead of using long phrases to describe your abilities, accomplishments, duties, etc., use bullet points. At all costs, spelling and punctuation errors must be avoided. None of your experience, skills, or other pertinent information will be taken into consideration if your resume cannot be read quickly.

8. No contradictions

Confirm that your CV is written clearly and is organized in reverse chronological order i.e., in accordance with the timeline. Proof for odd gaps or inconsistent descriptions of your duties or accomplishments.

9. Relevant Vocabulary

Make sure your CV has relevant keywords right through. Check the job description to make sure your language matches the criteria. By doing so, you’ll establish a connection in the reader’s mind between yourself and the job’s criteria. The reader may not be a technical or industry specialist, but they will know what to look out for, so avoid using too much jargon.

10. Structure and Label

Lastly, ensure your resume is set up to be opened quickly by the recipient. No hiring manager wants to download software just to examine a resume. Make sure to include your name in the saved title of your resume (e.g., Mafik, Olamide- résumé) when you save it. It’s also considerate to keep your application’s file size under 1MB, this prevents clogging of inboxes. It may be stored in either MS Word or Portable Document Format (PDF).

Remember! even though you have the necessary training and experiences to flourish in a position, but neglect to list them properly on your resume, you risk failing to pass the first screening for a new position.

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