The biggest mistakes most businesses make is they never consider the need for a specific digital strategy.
This is a huge mistake.
When most businesses get started, their focus is often on how to get their first group of customers through the door.
They may rely on traditional forms of advertising, such as print ads and coupons or even big signs on the side of the road.
Trusting that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
While this strategy may bring in a trickle of business, there is a better and easier way. Businesses should consider the huge marketplace of prospects online.
No business, no matter how new, should overlook this vast marketplace.
The group of potential customers found online is a much larger group of people than you are likely to be able to attract locally.
Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
In a world where the majority of business is handled in the digital sphere, a digital strategy is crucial. Making sure that you have a digital strategy should be the first step in taking your brand online. However, many businesses choose not to consider their strategy first.
Not having a digital strategy in place can create a number of complications for your business, a fact that almost half of all businesses are dealing with daily.
It’s easy to procrastinate about delving into digital marketing, more often than not, it’s because you think you are not ready? Or maybe that you just need some time to get established and then you will figure out the digital marketing angle, or maybe you think your business is already making enough revenue, “why do you need the whole digital marketing thing”?
The issue with this approach is that your customers and potential customers are already online. Right now. There’s actually a very good chance they might already be looking for a business like yours, but if they can’t find you easily, they are most likely going to choose your competitor.
This is how business is done in the 21st century. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research your business online and see what they can find out.
They expect to find your company’s website and some sort of social media presence. They may be on the lookout for reviews so they can learn what other people think about your company and whether it is a reputable establishment.
If a prospective customer can’t find you on the internet, they’d most likely conclude that your business doesn’t appear to be legitimate. A lot of these potential customers may decide to not take your business seriously and quickly head elsewhere.
Once they make this decision, they probably won’t be back.
It’s clear that in today’s world, the first place a typical consumer looking to make a purchase goes is the internet.
Whatever service or products they want, it all starts with a Google search. If your organization has no online presence at all, you won’t be found, and you can’t compete.
You should think of digital marketing as a way to make yourself available to the people you are trying to reach to offer your company’s products and services.
With digital marketing, your business can reach well beyond the four walls of your physical office. Your business is able to attract a much larger audience than you possibly could by just catering to only local clients.
By creating an online presence, your business is open for business 24/7. You can create an environment where your customers can come to you anytime day or night.
At their convenience, current customers and potential ones can contact you with questions, browse your inventory and make purchases.
Prospective customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.
Digital marketing enables you to engage with prospective customers. You gradually get to know them on social media or on a blog, you can start a conversation or take a survey.
Digital marketing tools and methods exist to help you find out who your customers really are.
Digital marketing is a very cost-effective method of advertising. Small businesses frequently try and do get as much as possible done on a very small budget. The many forms of digital marketing allow you to communicate your brand and reach a wide target audience even when your budget is restricted.
Compared to advertising on radio, TV, or even through direct mail, digital marketing costs quite considerably less and reaches a much wider audience at the same time.
Using digital marketing to promote your business should be a no-brainer and will help you to have a much better chance of sustained success.
Looking to tap into the new categories of customers online. Here’s a tip to get you started
The fear of having to create a huge report to be able to start your digital strategy has many businesses shying away from moving into the digital world altogether.
However, lean team planning is usually the best tactic when first creating your digital strategy.
Your business doesn’t need to focus on every aspect of digital marketing, at least not right away.
Your brand will need to define your own specific tactics that are important to your success. These tactics can then be evaluated and prioritized. Your digital strategy will then feel much more manageable.