Monthly Archives: June 2023

As HR consultants, we understand the importance of perspective in solving complex business problems. Every organization is unique, with its own culture, values, and challenges. To be effective consultants, we must be able to see things from our clients’ perspectives and understand the nuances of their operations and industry.

But perspective is not just about understanding our client’s needs. It’s also about recognizing our own biases and limitations and being open to new ideas and approaches. In the fast-paced world of HR consulting, it’s easy to fall into the trap of relying on tried-and-true methods or sticking to our own areas of expertise. But this can limit our effectiveness and prevent us from truly understanding and addressing our client’s needs.

By embracing different perspectives and being open to new ways of thinking, we can unlock the full potential of our clients and help them achieve their goals. Whether it’s by bringing in outside expertise, soliciting input from employees at all levels, or adopting new technologies and practices, there are many ways to expand our perspective and gain a more comprehensive understanding of our client’s businesses.

In short, perspective is a powerful tool in HR consulting. By viewing problems from multiple angles, challenging our assumptions, and staying open to new ideas, we can help our clients achieve their full potential and drive positive change in the organizations we serve.

So, let’s embrace the power of perspective and continue to push the boundaries of what’s possible in HR consulting!

How often have you felt like your hard work is being overlooked by your manager? When this happens, it’s easy to feel undervalued and even discouraged.

The reality is that your boss lacks time and has their own stressors to respond to. That’s why it’s so important to make your responsibilities — as well as your achievements — visible to your leader.

1) Build trust through light touches.

Consider instituting a short daily huddle where you share with your boss what you did yesterday, what you plan to do today, and what (if anything) is blocking you. You can make this formal by scheduling a standing time to touch base, or simply reaching out to your boss with periodic updates a few times per week.

2) Take full advantage of your one-on-ones.

One-on-ones tend to be longer than a daily huddle (usually 30 to 60 minutes), and offer an opportunity for you and your manager to connect in real-time not only about work, but also about your career development and growth. It’s up to you to drive the discussion. You can make the most of your time by adding a “recent wins” section to your meetings.

3) Create a window into your work.

When your manager lacks insight into your work, it creates ambiguity and space for them to make negative assumptions about what you aren’t doing or achieving. Remedy that by sharing databases or planning documents that allow your boss to see visible evidence of progress. This could take the form of a dashboard with real-time metrics, a weekly rundown of client feedback, or a shared document that details progress toward key performance indicators. Remember, your manager is not a mind reader. It’s up to you to keep them informed about how hard you’re working. Doing so isn’t a burden, but rather an opportunity to put your smarts and successes on display

In today’s rapidly evolving digital landscape, businesses need to allocate a dedicated budget for digital marketing to remain competitive and achieve their goals.
Here’s how to calculate your marketing budget.

Step 1

Define your marketing budget

The usual range for a business’s marketing budget is 5% to 12% of its revenue

Companies that are just starting and looking to expand rapidly may opt to allocate a larger portion to their marketing budget

Keep in mind that there is no size fits all marketing budget, it will vary greatly depending on your industry and goals.

A good place to start however is to determine lead count, cost per core event, and customer acquisition expense using industry data.

Step 2

Allocate Your Marketing Spend

Allocate 20% of your marketing spend to educate, engage and build an audience.

60% should focus on offer promotion and conversion

Reserve 20% for retargeting

A digital marketing budget is crucial for businesses to effectively connect with their target audience, drive brand awareness, generate leads, and ultimately, achieve sustainable growth in today’s digital-first era.

Whether it’s the increased price of food, housing, or other necessities, inflation can make it difficult to make ends meet and can add to the financial strain that many individuals and families are already facing.