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EFFECTIVE BUSINESS COMMUNICATION

The process of exchanging information at work both internally and externally, is referred to as business communication. In contrast to regular communication outside of the job, people usually have a goal in mind when they communicate at work. Preparation, repetition, and perseverance are necessary for effective communication. The “school of hard knocks,” often known as experience, is one approach to improving communication skills. However, in the business world, a “knock” (or lesson learned) could come at the expense of your reputation due to a botched client presentation.

When it comes to workplace communication, there is already a hierarchy in place, and both internal and external players have different roles and duties. As a result, there are 4 different categories of corporate communications:

  • Upward communication: When a subordinate requests information from their management or reports information to them, this is known as upward communication.
  • Downward communication: When a boss conveys information to their subordinates or transfers a request, this is known as downward communication.
  • Horizontal communication: Communication that takes place between team members or coworkers within a corporation is referred to as horizontal communication.
  • External communication: is the exchange of information between a corporation and the public. This encompasses a wide spectrum of external stakeholders, including clients and vendors.
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Misinformation

Jude was in a very good mood today; his 40th birthday. From the moment he got out of bed, he could tell that it was going to be a good day all the way, especially at work. He wasn’t going to let any single thing get to him, not even the most annoying Mr. Sola, the General Manager, Sales. Jude’s worst days at his workplace were when he had to deliver a task for Mr. Sola. Jude Odia-Phillips is the senior manager, brand communications at a reputable Food and Beverage company.